A clear path toleads, sales & launch.
A complete go-to-market plan for your new business — built around a website that attracts the right people, converts them into enquiries, and turns those enquiries into paying customers.
- Prepared by
- Joey Bray
- Digital Bridge
- For
- Damon
- Founder
- Version
- v1.0
- Draft for review
How we make sure you actually get found.
Plain-English breakdown of the modern SEO stack — what each piece does, and why it matters for a brand-new solar business.
Page Indexing
Telling Google every page exists.
We submit a sitemap and verify the site in Google Search Console so every page can appear in search results. Without this, Google may simply never find you.
Domain Rating / Authority
How much Google trusts your site.
Trust is built through quality backlinks, fresh content and clean technical SEO. We track this monthly with Semrush so growth is visible — not guesswork.
Schema Markup
Hidden labels Google reads.
We add structured data (LocalBusiness, Service, FAQ, Review) to every page. This unlocks rich results — star ratings, FAQs and your business info shown directly in search.
LLMs.txt
An instruction file for AI search.
ChatGPT, Claude and Gemini are the new search engines. An llms.txt file tells them what your business does and which pages to cite — so you appear in AI answers.
GEO (Generative Engine Optimisation)
SEO, but for AI answers.
We write pages the way AI engines like to summarise — clear questions, direct answers, statistics and sources. This wins citations in AI Overviews and ChatGPT.
Markdown-First Content
Clean text AI can read.
Every blog and service page is structured in clean markdown headings, lists and FAQs. Easy for Google to crawl, easy for AI to quote, easy for humans to read.
The complete API stack powering your solar business.
We don't guess and we don't bolt on plugins. Your website is wired directly into the same APIs the biggest solar brands use — grouped into four layers that work together 24/7.
1. SEO, Keyword & Search Data
Tells us exactly what your future customers are typing into Google — so every page, blog and ad targets real demand, not guesses.
Semrush API
Keywords, domain rating, competitors.
You stop guessing and start ranking for the exact solar searches people are making right now.
Pulls every keyword you and your competitors rank for, your domain authority score, backlink profile and the 'People Also Ask' questions Google is showing — straight into your dashboard.
SERP API (SerpApi / DataForSEO)
Live Google search results.
Know exactly where you rank in every town and what content will push you to page one.
Tracks your live ranking position for every target keyword in every town you serve, plus the exact 'People Also Ask' and 'Related Searches' Google shows — the raw fuel for new blog posts.
Google Trends API
What's rising right now.
Strike while the iron is hot — publish and advertise exactly when solar interest surges.
Surfaces seasonal solar demand spikes (energy-price news, heatwaves, new grants) so we publish blogs and run ads exactly when interest peaks.
Google Search Console API
Your own Google performance.
See every search that found you and fix the pages losing clicks to competitors.
Pulls every search query that brought a visitor to your site, your click-through rate and indexing status — so we know which pages to double down on.
Google Analytics 4 API (GA4)
Visitor & conversion data.
Track every lead and pound from your website in real time, no spreadsheets needed.
Streams live traffic, lead-form conversions and revenue events into the dashboard so you see what's actually working.
Ahrefs API (optional)
Backlinks & content gaps.
Outrank competitors by building the exact backlinks they have and you don't.
Second opinion on domain rating and a deep backlink view — useful when we run an aggressive link-building push.
2. Google Cloud APIs — the core stack
Google's own APIs do the heavy lifting: roof analysis, maps, local search and the on-site AI assistant.
Google Solar API
Roof potential from satellite imagery.
Turns curious visitors into hot leads in 10 seconds with a personalised roof report.
Visitor types a postcode → we return their roof's usable area, sun hours per year, panel count and estimated savings. Massive trust-builder and the #1 lead-capture tool on the site.
Google Maps JavaScript API
Interactive maps on every page.
Shows customers you cover their area and builds instant local trust.
Powers your 'service area' map, project map and contact page directions.
Google Places API (New)
Addresses, autocomplete & local data.
Fewer abandoned forms, more accurate addresses and stronger local search presence.
Address autocomplete on the quote form (fewer typos = more leads) and pulls nearby business data for local SEO pages.
Gemini API (Google AI)
On-site AI assistant + content drafting.
Never miss a night-time enquiry and publish SEO blogs faster than any competitor.
Powers the chatbot that answers solar questions 24/7, drafts SEO blog posts from the Semrush keyword feed, and writes meta titles/descriptions automatically.
Google Business Profile API
Reviews, posts & GBP automation.
Dominate the Google Map Pack — the first thing people see when they search 'solar installer near me'.
Auto-publishes weekly updates and new reviews to your Google Business Profile — the #1 driver of local solar enquiries.
Google Calendar API
Live booking into your diary.
Book surveys while you sleep and never lose a lead to a slow reply again.
Visitors book a site survey straight into your calendar — no back-and-forth, no missed leads.
3. Solar-specific & quoting APIs
Turn a curious visitor into a real quote in under 90 seconds.
OpenSolar API
Instant system design & proposal.
Deliver professional quotes instantly on your site while competitors take days to email back.
Visitor enters postcode + bill → OpenSolar designs the system, calculates savings and returns a branded proposal PDF, all on your site.
PVGIS API (EU Commission, free)
Solar irradiance data.
Back up every quote with official EU data so customers trust your numbers.
Free, official sun-hours and yield data for any UK/EU location — a free backup to Google Solar API.
Open-Meteo / OpenWeather API
Weather & forecast data.
Show live generation forecasts that make solar feel tangible and urgent.
Powers the 'today's solar generation' widget and seasonal savings estimates.
Octopus Energy / Ofgem tariff API
Live UK electricity prices.
Your savings figures are always current — customers see bigger numbers, you close more deals.
Pulls the current unit price so savings calculations stay accurate as energy prices change.
4. Lead, CRM & follow-up APIs
Every enquiry captured, nurtured and converted — automatically.
Resend / SendGrid API
Transactional & marketing email.
Leads get instant confirmation and you get pinged the second someone is interested.
Instant quote emails to the lead, instant alert emails to you, plus the weekly nurture sequence.
Twilio API
SMS & WhatsApp alerts.
Beat every competitor to the phone — respond in seconds, not hours.
Texts you the moment a hot lead submits the form, and sends the customer a booking confirmation SMS.
HubSpot / Pipedrive API
CRM sync (optional).
See which keywords and pages actually make you money, not just traffic.
If you use a CRM, every website lead lands in it with full source/keyword attribution.
Stripe API
Deposits & payments online.
Collect money directly on your site — professional, fast and no lost sales to clunky redirects.
Take survey deposits or full payments on the site — no third-party redirect.
Semrush is our unfair advantage — here's exactly how we use it.
Activ8, PureVolt, SolarElectric, Going Solar and the rest are all fighting for the same 30 generic keywords. We don't. We use Semrush to find the gaps they've missed and build your site around them.
Steal their keywords
Every term they rank for becomes a page on your site.
We pull the full keyword list from each top-10 Irish installer, filter for buying intent ('solar panels Cork', 'SEAI grant 2026') and build a dedicated, better-optimised page for each one.
Find their gaps
Rank for searches your competitors haven't even noticed.
Semrush's Keyword Gap tool surfaces phrases the big installers DON'T rank for — long-tail town-level searches, niche grant questions, battery + EV combos — easy wins for a new site.
Track every position daily
See the moment you overtake a competitor — and double down.
Position Tracking pings the dashboard daily with every ranking movement, so we know within 24 hours when a page needs a refresh or a backlink push.
Audit their backlinks
Build the exact same links they have — plus better ones.
We export every backlink the top 5 installers have (directories, press, partner sites), then systematically build the same ones for you. Domain Rating climbs, rankings follow.
Steal 'People Also Ask' questions
Own the FAQ box that sits above the #1 result.
Every 'People Also Ask' question Google shows for solar terms becomes an FAQ block on your site, with schema markup so Google pulls the answer straight into the SERP.
Track Domain Rating monthly
Visible proof your authority is climbing past the big names.
We chart your Authority Score vs your top 5 competitors every month. When you overtake them, we have evidence — and Google has a new favourite installer.
Blogs that write themselves — and rank.
A self-running publishing system that turns live keyword data into search-ready content, every single week, without you lifting a finger.
Pull the questions people ask
Semrush + SERP API surface every real question being typed about solar in your area — 'is solar worth it in [town]', 'solar grants 2026', 'battery vs panels'. These become your FAQ pages and blog titles.
AI drafts the post, tailored to your niche
Each draft is generated against your tone, your service area and live keyword data — never generic. You review and approve before anything publishes.
Auto-SEO every post
Meta titles, descriptions, schema markup, internal links to your service pages, and external links to trusted sources (Energy Saving Trust, Ofgem) are added automatically.
Publishes on a schedule
1–2 posts per week, indexed in Google within hours, cross-posted to your Google Business Profile and LinkedIn. Compounds month after month.
A website that makes Ireland's biggest installers look outdated.
We've audited the top 10 solar installers in Ireland — Activ8, SolarElectric, PureVolt, Going Solar and the rest. They all use the same tired WordPress templates and stock photos. Here's how we leapfrog them all.
Bespoke brand identity
Look like the premium installer — because you are.
Custom colour palette, logo system, typography and photography style designed around your brand — not a recycled WordPress theme used by 200 other Irish installers.
Mobile-first, pixel-perfect
75% of solar searches happen on a phone — we win every one.
Every page designed for thumbs first, then scaled up to desktop. Tap-to-call, sticky quote button and 10-second roof estimator always one tap away.
Sub-1-second load speed
Faster than every competitor = higher rank + more leads.
Built on React + edge hosting. Most Irish solar sites load in 4–7 seconds; yours will load in under 1. Google rewards speed with higher rankings.
Micro-interactions & motion
Feels alive, premium and trustworthy — not a brochure from 2015.
Subtle scroll animations, animated counters (kWh saved, CO₂ offset), interactive savings calculator. The kind of polish that closes deals before the survey.
Conversion-led layout
Every section is engineered to turn visitors into leads.
Hero → 10-second roof estimator → social proof → service area → instant quote. The entire site is laid out around one job: capturing the enquiry.
Accessibility & trust signals
SEAI accreditation, reviews and guarantees shown on every page.
WCAG-AA accessible, GDPR-compliant, with trust badges (SEAI registered installer, SafeElectric, warranty length, finance options) prominent throughout.
Head-to-head: You vs the biggest names in Irish solar
What you'll have on day one that they still don't have in 2026.
One screen. Every lead. Every metric. Every euro.
A bespoke command centre built for the way you sell solar — leads, quotes, rankings, ad spend, reviews and SEAI grant status in one clean view. Replaces 4–5 separate tools most Irish installers juggle.
1. Leads & Sales Pipeline
Every enquiry tracked from first click to signed contract — no lead, no follow-up and no quote ever slips through.
Every enquiry, in one place
Never lose another lead to a missed email or full inbox.
Name, postcode, phone, system size of interest, source (Google, Meta, referral), pages they viewed and time on site — captured the moment they hit submit.
Instant SMS + email lead alerts
Be the first installer to call back — every single time.
The dashboard pings your phone within seconds of a new lead. Speed-to-lead is the #1 factor in solar conversion — most Irish installers take 24+ hours, you'll take minutes.
One-tap call-back + call logging
Turn a hot lead into a booked survey in under 60 seconds.
Tap the lead → it dials. Every call is logged against the contact with notes, recording (optional) and next-action reminder.
Live survey booking calendar
Customers book themselves in — your diary fills while you sleep.
Synced with Google Calendar. Visitors pick a slot on the site, it lands in your diary and triggers a confirmation SMS automatically.
Quote & proposal tracker
See every open quote and chase the ones gone cold.
Every OpenSolar proposal sent, opened, viewed and signed — colour-coded by stage so nothing sits forgotten for two weeks.
Pipeline value & forecast
Know exactly how much revenue is in play this month.
Sums every live quote by stage and probability so you can forecast cash-flow, panel orders and installer scheduling.
2. SEO, Traffic & Marketing Performance
Every ranking, click and conversion in one screen — so you know exactly what's working and what to invest in next.
Live Semrush keyword rankings
Watch yourself climb past competitors week by week.
Every target keyword tracked daily — current position, 7-day movement, search volume and which town it's ranked in.
GA4 traffic & conversion feed
See every lead and every euro your website earns in real time.
Sessions, source/medium, top landing pages, form submissions, phone clicks and quote-tool completions — live, not 24 hours behind.
Google Trends signal panel
Publish and advertise the moment solar interest spikes.
Real-time view of rising solar search terms in Ireland (heatwaves, grant news, energy-price hikes) so you ride every wave first.
Competitor watch
Know what your rivals are ranking for before they do.
Picks 3–5 of your closest Irish competitors and tracks their keywords, new pages, backlinks and Google Business activity weekly.
Local SEO heat-map
Dominate the Map Pack in every town you serve.
Visual map showing your Google Business Profile ranking in every town/county you target — green = top 3, red = needs work.
Reviews & reputation feed
Catch every review the second it lands and reply in one tap.
Live Google, Trustpilot and Facebook reviews — with AI-suggested replies and alerts on anything below 4 stars.
3. Automation, Ads & Admin
The boring stuff handled for you — so you can focus on installs, not spreadsheets.
Meta & Google Ads spend tracker
See exactly what every euro of ad spend brings back.
Live cost-per-lead, cost-per-booked-survey and cost-per-signed-job by campaign — so you scale what works and kill what doesn't.
Automated nurture sequences
Cold leads warmed up for you while you're on the roof.
Anyone who doesn't convert in 48 hours drops into a 6-touch email + SMS sequence (case studies, grant info, finance options).
SEAI grant status tracker
Never lose a sale to grant paperwork confusion again.
Per-customer checklist of SEAI grant stages, BER cert status, deadlines and documents — visible to you and (optionally) the customer.
Bespoke-built in React (yours forever)
No per-seat fees, no monthly CRM tax, no vendor lock-in.
Your dashboard is custom-built and owned by you. Add a feature any time, scale it to 50 users at zero extra cost, and never pay HubSpot/Salesforce €100+ per seat per month.
Capabilities — everything on the table for your build.
This isn't a list of features we'd like to add one day. It's the full toolkit we can wire into your site, your dashboard and your business workflow from day one.
Custom React & TypeScript builds
Every line of code written for you — never a template.
Bespoke front-end built on React 19 + TanStack — the same stack used by Vercel, Linear and the world's fastest web apps.
Edge hosting on Cloudflare
Loads in under a second anywhere in Ireland or beyond.
Globally distributed hosting with automatic SSL, DDoS protection and zero downtime deploys. No 'website is down' phone calls, ever.
Built-in database & file storage
All your leads, quotes and images stored securely — owned by you.
Postgres database, secure file storage and row-level security baked in. No third-party CRM rental, no data lock-in.
Authentication & customer portals
Give customers a login to track their install, grant and warranty.
Secure sign-up/login with email, Google or Apple. Customers see install progress, BER cert, SEAI grant status and warranty docs in one place.
Server-side functions (no plugins)
Connect any API on the planet without a single WordPress plugin.
Server functions handle Semrush, OpenSolar, Stripe, Twilio, Google Solar API and more — natively, securely, blazingly fast.
Built-in AI gateway
Run ChatGPT, Claude or Gemini inside the site — no API key juggling.
Powers the on-site solar AI assistant, auto-generated SEO blog posts, smart email replies and lead-qualification scoring.
Webhooks & automations
The site does the boring work for you, 24/7.
New lead → SMS you + email customer + add to calendar + start nurture sequence + post to dashboard — all in under 2 seconds, automatically.
Connect any third-party API
If it has an API, we can wire it in — Stripe, HubSpot, Xero, you name it.
Native integrations with payment, CRM, accounting, email, SMS, mapping, solar design and AI providers. Not 'via Zapier' — direct.
Real-time dashboards
Live business intelligence — not a monthly PDF report.
Custom charts, KPI tiles and lead funnels updated the second new data lands. Built specifically for your business, not a generic template.
PWA / installable app
Customers (and you) can add your site to their phone like a real app.
Installable on iOS and Android home screens, with push notifications for new leads, quotes signed and reviews left.
Continuous improvement
Your site evolves every week — it never goes stale.
New landing pages, new blog posts, new features and new automations shipped weekly. No '£3k to add a button' developer invoices.
Full ownership, full source code
Everything we build is 100% yours. Forever.
No proprietary lock-in, no SaaS rental. You own the code, the data, the design and the domain. Take it anywhere, any time.